October 1, 2020
Rum Fire Flasks Soon Come!
I think they will be very successful for on-premise with bottle service & sales during the pandemic and for impacting brand presence by elevating access to more retail and special account sales as well. In Jamaica, they are referred to as a "Q" of Rum Fire because they are close enough to a quarter bottle.
September 23, 2020
Get to Know Your Importer!
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I've visited many of the markets to work with distributor teams, but I haven't had the opportunity to meet everyone. The present situation with the pandemic has delayed these important visits, so I wanted to share with you a recent livestream video interview of me. This will help you and your team get to know me, my background, business and passion for Rum Fire a little better.
Please find below the link to the livestream, "Jamaican Rum - In the Line of Fire".
September 1, 2020
Build your Rum Fire Library
Spirits of Latin America: A Celebration of Culture & Cocktails with 100 Recipes from Leyenda and Beyond
by Ivy Mix
published May 26, 2020
-Ivy has dedicated an entire page to the art of "dunder style" rum and highlights Rum Fire's influence at Leyenda in Brooklyn, NY in this elegant hardcover.
Tiki: Modern Tropical Cocktails
by Shannon Mustipher
published March 19, 2019
-Shannon details 8 cocktails using Rum Fire as base spirit complete with photos and recipes from 6 different cocktail chapters, ranging from Sours to Communal Drinks, in her brilliant first book.
Minimalist Tiki
by Matt Pietrek & Carrie Smith
published 2019
-Matt and Carrie showcase Rum Fire's pervasive role in the genre of Tiki cocktails to the point they cite Rum Fire in 13 pages, seven of which are impressive cocktails created by some of the best bartenders from around the world. Recently, it received the Tales of the Cocktail Spirited Awards 2020 Top Four Finalist for Best Cocktail Book.
June 6, 2020
Rum Fire Rises Above
2020's Challenges
6/16/20 - Rum Fire continues to ignite interest in traditional production methods and fuels a better understanding of Jamaican Rum in particular and R(h)um in general. Education of the market is essential to understanding Rum Fire's value. Have a read through the following article from liquor.com.
May 20, 2020
Rum Fire Blazes on Good Morning America
Rum Fire blazes into mainstream American media on Good Morning America. This is the single most impacting media release to date and its potential for brand awareness and sales are palpable. Interestingly, it features one of Rum Fire's applications that is lesser known and perhaps under appreciated. Rum Fire's utility in elevating flavor profiles of food dishes via marinades, flash grilling and baking is just awakening and should be encouraged in your market. Most importantly, Good Morning America is the number one watched show in the USA and averages 4M views per episode!!
https://www.goodmorningamerica.com/food/video/make-mojito-restaurants-cuban-sandwich-70781942
April 19, 2020
Rum Fire Radiates in the Indian Music Industry
Rum Fire radiates in its first collaboration with the Indian music industry. Jazzy B and Bohemia get behind Rum Fire in their new hit, Nishana. The song has been aired on numerous National Indian TV channels worldwide and it's Youtube video showed 2.4M views in 48 hours; now over 5M views and growing!!! It's a great conversation starter with friends in the Indian community, who are involved in the liquor industry in your markets as well. Please share this news and let them know people will be asking for Rum Fire by name.
September 10, 2019
no overproof rum like Jamaican rum fire
It's true and this brilliant article released yesterday by Punch Drink is one I encourage you to share with your sales & marketing teams as well as your on and off-premise accounts.
Please find the link to the article below for your review.
https://punchdrink.com/articles/no-overproof-rum-like-jamaican-rum-fire/
September 3, 2019
Rum Fire Wins Gold in
New York!
We are celebrating Rum Fire's Gold Medal awarded by The Tasting Alliance at the 2019 New York World Spirits Competition. Rum Fire is an award winning spirit from coast to coast and proof is in the bottle. We hope you will too!
May 6, 2019
Rum Fire Wins Double Gold in San Francisco!
We are celebrating Rum Fire's Double Gold Medal awarded by The Tasting Alliance at the 2019 San Francisco World Spirits Competition. We hope you will too!
June 19, 2018
Rum Fire Wins Gold at Tastings.com
Rum Fire Wins Gold at Tastings.com / BTI International Review of Spirits
We are celebrating Rum Fire's Gold Medal awarded by Tastings.com / BTI at the 2018 International Review of Spirits, America's oldest annual international spirits competition. We hope you will too!